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I Just Tried H&M’s New Expensive-Looking Studio Collection


The last week of August might still technically be summer, but let’s be honest, it’s essentially September, which means it’s autumn. And I don’t know about you, but I’m officially ready for London to get chilly. My flip-flops and seasonal, bright prints need packing away, ready to be replaced with cold-weather staples such as warm chocolate brown loafers, dark-wash denim and soft cosy knits.

Turns out, there’s one place I can head to to get all of the above and more: H&M. With so many elevated, new-in H&M pieces popping up all over my socials (Hollie Mercedes at Copenhagen fashion week, I’m looking at you!), yesterday, I headed to the showroom with one goal in mind: seeking out the chicness which has infiltrated my feed. And as it turns out, it was H&M’s Studio Pre-autumn capsule that had everything I needed. Having launched in 2013, the brand’s Stockholm atelier now delivers a new collection every few months. This time round, the focus is on Copenhagen. Specifically, the laid-back, fashion-forward energy that the city is known for.

“The most recent capsule has a tailored but lived-in feel, like it’s been effortlessly curated over time,” says Kathrin Deutsch, H&M Studio Collection Designer. With a strong focus on texture, the team blended “leather and knits, and combined them with denim, lace, and mesh” to craft a modern, elevated capsule that feels wearable but incredibly elevated, too.