H&M’s $40 Pony-Hair Flats Will Sell Out by November 15

If you read my stories, you’ve probably heard me suggest slowing down and really thinking about what your wardrobe needs before you shop. It’s something I always have to remind myself to do—whether I’m in a boutique on vacation and need to determine whether I really want those shoes or am just being lured by the VAT benefits or scrolling through new arrivals on The RealReal and spot a deal. It’s usually good to take a beat. In this instance, though, acting fast is the only way you’re going to get what you want. Let me explain.

H&M was kind enough to release a slew of faux-pony-hair flats over the last week, many of which have already sold out. They’re truly flying off the brand’s digital shelves at a rate that’s hard to keep up with, even for a seasoned shopper like myself. There’s a Mary Jane version that’s already selling out in many sizes as well as a mule style that somehow hasn’t reached the masses yet. Once it does, good luck getting a pair. The styles are $30 and $40, respectively, which only adds to their sellout potential.