Meet Almada Label, the Brand All the Minimalists are Wearing

If, like me, you call yourself a minimalist and are always looking to brands like The Row and Toteme for inspiration on styling and building a classic wardrobe, then let me introduce you to my latest brand obsession, Almada Label. Founded in 2020 by Alexa Dagmar and Linda Juhola and designed in Helsinki, Finland, the brand is quickly rising in the ranks as *the* one to know for minimalist, high-quality basics. Last winter, the Mara Double-Faced Coat, a sleek collarless wool coat finished with a matching scarf, went viral in certain fashion circles—as well as my own closet.

Since then, the brand has slowly been making its way into the wardrobes of the most elegant and chic dressers who are wearing the elevated staples from Almada on repeat, Rosie Huntington-Whiteley and Jennifer Lawrence among them. Being a Scandi brand, naturally they have a strong cold-weather category and fashion people have been clamoring to get their hands on the coats and sweaters lately. From collarless coats to silk slip dresses and brushed cashmere knits, these pieces are the foundation of a chic winter wardrobe. Ahead, peruse the 20 standout items from Almada Label that fashion girls from New York to Copenhagen can’t get enough of, as well as some visual inspiration on how to style each stunning piece.